Advancing high-quality PCR through partnership.
Kenvue and Resycure are working together to strengthen the integration of high-performing post-consumer recycled (PCR) materials into Kenvue's packaging portfolio.
A partnership focused on quality, consistency, and reliable performance.
"With batch-level data visibility and end-to-end tracking through the Resycure platform, we established clear color performance standards that can deliver superior aesthetics and consistency for our brands."
"Resycure's team has really helped in coordinating and streamlining the efforts of all companies along the value chain. Additionally, as brand-owner, their platform is increasing our visibility on the quality and supply chain of our PCR resin."
Overview
A partnership focused on quality, consistency, and reliable performance.
Kenvue and Resycure are working together to strengthen the integration of high-performing post-consumer recycled (PCR) materials into Kenvue's packaging portfolio.
This partnership focuses on ensuring material quality, aesthetic consistency, and reliable production performance, essential elements for consumer-trusted health products.
The Challenge
Scaling recycled content surfaced recurring obstacles.
As Kenvue increased the use of recycled materials across selected packaging lines, the teams encountered several recurring challenges.
In a fast-moving production environment, these challenges risked delays, inefficiencies, and obstacles to scaling PCR usage confidently.
Batch-to-batch variability
Batch-to-batch variability across PCR materials.
Visual appearance
Differences in visual appearance, including color consistency.
Limited supply-chain transparency
Limited transparency across multiple supply-chain partners, often involving around 5+ different organizations working with disconnected data.
Slow, manual traceability
Slow and manual traceability, making it difficult to pinpoint root causes or validate suspected issues.
The Collaboration & Solution
A clearer, data-driven, and collaborative approach to PCR qualification.
To address these challenges, Kenvue partnered with Resycure to establish a clearer, data-driven, and collaborative approach to PCR qualification and ongoing quality management.
Shared Alignment on PCR Expectations
Resycure worked with Kenvue to define what "high-quality PCR" means from both performance and aesthetics perspectives. This ensured that all partners, recyclers, converters, and internal teams, were working toward uniform expectations.
End-to-End Visibility and Faster Traceability
Resycure's platform enabled Kenvue teams to access unified, batch-level information across the full value chain. This eliminated fragmentation and drastically improved the accuracy and speed of investigations.
Continuous Improvement Through Data
The partnership moved beyond a one-time qualification effort. Through ongoing monitoring, analytics, and structured discussions, Kenvue gained a more reliable process to manage PCR variability, maintain aesthetic consistency, and proactively identify improvement areas.
Impact
The collaboration is already delivering meaningful benefits.
Resycure's tools and joint working model empower Kenvue to scale PCR usage with increased confidence, reduced risk, and better cross-stakeholder alignment.
Helping reduce investigation times by approximately 35% on average.
Over 100 PCR batches monitored per quarter, enabling consistent visibility and proactive decision-making.
- 01Faster issue resolution across PCR, preforms, and bottle production
- 02Improved consistency in final product appearance
- 03A stronger foundation for expanding PCR into additional Kenvue product lines
Material Journey
Batch-level traceability across every transformation.
Each finished bottle carries a verifiable lineage — pellet batch, preform run and blow-mould cycle — captured in the Resycure platform and available to brand, regulator and recycler alike.
Closing
10+ batch-level quality parameters, one traceable picture.
Resycure consolidates 10+ batch-level quality parameters, including detailed color values (L, a, b*), intrinsic viscosity, contaminant profiles, moisture levels, and linked visual inspection data, giving teams a complete, traceable picture of PCR performance.
Resycure helps brands make PCR integration predictable, transparent, and scalable by providing:
- 01Batch-level PCR quality monitoring
- 02End-to-end traceability
- 03Shared data across all supply-chain partners
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