A new business model for plastic packaging

News / By Azar Mammadov / 31/10/2023 31/10/2023

The recycling duty calls | Antwortung Magazine | October 2023

The obligation to recycle calls

The goal of circularity for product packaging is to reduce the consumption of virgin plastic as much as possible, substituting it with recycled plastic and hence closing the material loop. To support this, product manufacturers are designing packaging to be more recyclable in waste streams, to create post-consumer recycled (PCR) plastic that can be re-used in new packaging. The European Commission’s Packaging and Packaging Waste Regulation (PPWR) requires plastic packaging sold in the EU market to be recyclable or reusable from 2030, when plastic food packaging must also contain a minimum of 10% recycled plastic, except for single use beverage bottles and food packaging made from polyethylene terephthalate (PET), which must contain a minimum of 30%. Other plastic packaging must contain a minimum of 35% and by 2040 these targets will be over 50%.

Many product manufacturers set themselves targets for 2025, which is driving increased demand for quality recycled plastic, specifically for PET, polyethylene (PE) and polypropylene (PP). The introduction of recycled plastic requires significant resources and expertise, with the main issues being finding suitable quality material for product applications while keeping costs to a minimum.

Complex process

Sourcing sufficient quality materials is a complex process for brand owners and manufacturers, involving identification, verification, approval and control of recycled materials. This can take up to twelve months for PE and PP and success is not guaranteed, as each recycler produces a unique material grade based on the feedstock of recycled packaging collected and sorted, and on their equipment and processes. Price also plays a role: high quality PE and PP with stable and good properties can be twice as expensive as virgin plastic. To increase their material supply, recyclers must invest in quality and capacity and rely on long-term commitments to purchase quantities. Manufacturers, on the other hand, try to secure materials in short cycles at lowest prices.

Resycure, a venture from the BASF Incubator Chemovator GmbH, supports brand owners and manufacturers identify and qualify the optimum recycled plastic in terms of both cost and quality. The Start-up works with recyclers to improve material quality, for example PE and PP for use in cosmetics and household products, which often face problems with removing odour and contaminants.

Bundling demand

In addition, Resycure’s approach is to aggregate demand from multiple manufacturers with similar requirements, justifying investments in capacity and improved processes for recyclers and guarantee security of supply, as well as enable favourable prices. The goal is to find long-term solutions between manufacturers and recyclers, to support both parties in improving quality and to increase the use of recycled plastic. This will ultimately help to close the loop for plastic packaging.

Author: Robert Hughes
He is a packaging expert and Product Lead at the start-up Resycure

The article has been translated from German to English by Resycure.

Access to the German version: https://rb.gy/jfa28

Source: Verantwortung

Missed the Online Round Table on Europe’s Plastic Circular Economy? Here’s a Recap!

News / By Azar Mammadov / 10/10/2023 13/10/2023

New Study by Oliver Wyman | Recycled Plastics for Packaging | Online Round Table

On October 9th, 2023, Resycure hosted an online round table event, unveiling a groundbreaking study by Oliver Wyman on the Plastics Circular Economy in Europe, with a special focus on packaging applications. In case you missed it, let’s catch you up!

A looming plastic shortage

Europe is on the brink of a plastic shortage crisis. According to Oliver Wyman’s extensive study, the continent is projected to face a shortage ranging from 1.1 million to a staggering 4.5 million tons by the year 2040. This is a significant concern that demands attention.

More than just identifying the problem

But this event was not just about highlighting the issue; it also presented actionable strategies. Oliver Wyman shared vital insights for both the chemical and consumer industries to bridge this looming gap and pave the way for a more sustainable future. Resycure makes it easier for small, medium, and large Brand Owners and Converters to sign long-term supply agreements with Recyclers, ensuring their demand volumes and specifications at favorable conditions without high commitments or risk.

Expert insights on sustainability

Our event featured speakers who brought invaluable insights to the table:

🎙️ Iris Herrmann: A seasoned Partner at Oliver Wyman‘s Energy practice, Iris Herrmann contributed her 18 years of industry expertise.

🎙️ Michel Weinketz: Co-Founder of Resycure, Michel Weinketz expressed his unwavering passion for waste reduction and innovative recycling solutions.

🎙️ Hendrik Flock: Dazzling us with his decade-long experience in chemicals and operations, Hendrik Flock, a Principal at Oliver Wyman‘s Energy practice, provided unique perspectives.

Missed the event? Watch the recording!

If you could not attend the live event or simply want to revisit the insightful discussions, we have got you covered. You can watch the event’s video recording at your convenience.

We hope you share our enthusiasm for delving into this thought-provoking conversation about the future of plastics and sustainability. Stay tuned for more engaging events like these as we join forces to create a more sustainable world!

Resycure at Bits & Pretzels 2023

News / By Azar Mammadov / 05/10/2023 05/10/2023

Bits & Pretzels 2023 | September 24-26, 2023 | Munich, Germany

About the event

Every year, Munich hosts Bits & Pretzels, a three-day festival where about 5,000 people from the startup world get together. From September 24th to 26th in 2023, folks gathered in the city to share ideas and talk tech. The aim? To give entrepreneurs a helping hand by connecting them with investors, customers, and skilled professionals, and by spotting opportunities in various industries.

Bits & Pretzels has been around for a decade, helping various businesses grow along the way. It’s a pretty popular event for anyone looking to make waves in the world of startups and tech.

R esycure’s presence at the event

Michel Weinketz, our Co-Founder from Resycure, spent some time at Bits & Pretzels 2023, and it was an important experience for us. We’re a startup working with CHEMOVATOR (that’s BASF’s Venture Incubator), and we’re really passionate about changing business models to speed up the shift towards a circular economy. The festival was a great place for us to show people what we’re working on. We got to chat with other founders, investors, and leaders in the industry, all of which helps us in our mission to make it easier for Brand Owners and Converters to hit their Post-Consumer Recycled (PCR) content and CO2e footprint targets, and at the same time, improving the quantity and quality of recycled materials globally. Our time at Bits & Pretzels 2023 helped us strengthen our spot in the sustainable innovation space and we built some really valuable connections.

What’s Next

Bits & Pretzels is more than just a meetup – it’s a place where founders can build really important relationships with investors, customers, and talented professionals. For us at Resycure, a startup that’s all about boosting the transformation to a circular economy, the festival was a key moment. It gave us a chance to show the world our approach and moved us further along in our sustainability mission. This year, at Bits & Pretzels 2023, we managed to cement ourselves as serious players in sustainable innovation, making connections that could help us shape a more sustainable future, cut down carbon footprints, and enhance recycling processes worldwide.

Online Round Table: Mon, Oct 9, 2023, 5:00 PM (CET)

Events, News / By Azar Mammadov / 18/09/2023 29/09/2023

Recycled Plastics for Packaging

New Study Oliver Wyman | Online Event | A Conversation about Strategies to Secure Volumes and Reduce the Supply Gap

About the event:

The consultancy Oliver Wyman has just finished a study on the Plastics Circular Economy in Europe, focused on packaging applications. They have identified a growing gap from 1.1 million tons to 4.5 million tons by 2040 in Europe alone and suggest some strategies for both chemical and consumer industries to secure volumes and help closing the gap.

Learn the highlights of the study and join us in a round table where Iris Herrmann and Hendrik Flock from Oliver Wyman and Michel Weinketz from Resycure will discuss the results and share their perspectives on the market, challenges, strategies and opportunities.

About the speakers:

Key Discussions & Insights

Recycling Market

Strategic Options

Procurement

Partnerships

Register Now

Join us in an online round table where Iris Herrmann and Hendrik Flock from Oliver Wyman, and Michel Weinketz from Resycure will discuss the results and share their perspectives on the market, challenges, strategies, and opportunities. We look forward to your participation and engaging with our experts on 9th of October 2023 at 17:00 CET.

Revolutionizing the Circular Economy and Combating Plastic Waste

Leave a Comment / Article / By Azar Mammadov / 12/06/2023 12/06/2023

Plastic waste is an ever-growing concern worldwide, with its detrimental impact on the environment and ecosystems. To address this pressing issue, Resycure is dedicated to accelerating the world’s transition to a circular economy while actively reducing plastic waste on a global scale. Resycure introduces a groundbreaking business model that facilitates long-term supply agreements for post-consumer recycled (PCR) plastics, benefiting Brand Owners, Converters, and Manufacturers in the food, cosmetic, and household cleaning sectors.

Enabling sustainable solutions

The core mission of Resycure is to help businesses comply with PCR content and CO2e footprint objectives while promoting the growth of recycled plastic resins, PP, PET, HDPE, and LDPE globally. By offering long-term supply agreements for PCR plastics at favorable terms and without large commitments or risks, Resycure empowers Brand Owners, Converters, and Manufacturers to secure the necessary resources for their operations. This innovative approach supports their sustainability goals while simultaneously addressing the growing problem of plastic pollution.

Enhancing capabilities of Recyclers

Resycure also plays a vital role in strengthening the capabilities of Recyclers. By enabling them to obtain greater volumes of recycled plastic materials and providing direct access to large Brand Owners, Converters, and Manufacturers, Resycure eliminates future supply uncertainty of recycled plastic material and helps attract more business for recycling companies. With increased demand and significant volumes, Recyclers can invest in advanced technologies, enhance quality standards, and expand their production capacity. Resycure further facilitates this growth by connecting Recyclers with technology providers and offering advantageous financing options, ensuring they can meet the needs of their clients effectively.

Benefits for Brand Owners, Converters, and Manufacturers

Resycure offers an array of advantages for Brand Owners, Converters, and Manufacturers seeking sustainable solutions. These benefits include long-term contracts with Recyclers, negotiations that leverage large volumes to secure favorable terms, transparent pricing, additional cost avoidance, reduced pay risk, and qualified and harmonized specifications. Furthermore, Resycure provides comprehensive support throughout the buying process, ensuring replicability across regions and access to GHG Emissions and Sustainability data. By leveraging these benefits, businesses can meet their PCR plastic packaging content and CO2e footprint goals while contributing to a circular economy.

Empowering Brand Owners, Converters, Manufactures, and Recyclers

Resycure’s platform caters to the unique needs of Recyclers, enabling them to thrive in the recycling industry. The long-term contracts offered by Resycure, along with transparent pricing that maintains margins, provide Recyclers with stability and financial security. Additionally, Resycure fosters strong and direct relationships between Recyclers and Brand Owners, Converters, and Manufacturers, opening doors to higher volumes of recycled materials and premium prices and clients. With qualified and harmonized specifications that reduce operational costs, as well as support throughout the selling process, Recyclers can streamline their operations and enhance their competitiveness in the market.

Driving the transition to a circular economy and minimizing plastic waste

Resycure is leading the charge in driving the transition to a circular economy and combatting the global issue of plastic waste. Through their innovative business model, Resycure connects stakeholders across the value chain, enabling Brand Owners, Converters, Manufacturers, and Recyclers to achieve their sustainability goals effectively. By offering long-term supply agreements, facilitating increased volumes, and connecting businesses with valuable resources and financing options, Resycure paves the way for a more sustainable future. To learn more about Resycure and explore our ongoing bundle and supply campaigns, contact us via phone or email, or visit our website and social media platforms (LinkedIn and Twitter). Together, we can build a world where plastic waste is minimized, and a circular economy thrives.

World Environment Day: Resycure’s Revolutionary Role in Transforming the Circular Economy

Leave a Comment / Article / By Azar Mammadov / 05/06/2023 06/06/2023

World Environment Day, celebrated on June 5th, is a global initiative that raises awareness and promotes action for environmental protection. On this significant occasion, we delve into the role of Resycure, an innovative platform developed by the impact startup within BASF‘s Venture Incubator Chemovator, in revolutionizing the circular economy. Resycure is driving sustainable practices and reshaping the way we handle plastic waste, making it easier for businesses of all sizes to secure long-term supply agreements with recyclers.

Let’s explore how Resycure is transforming the recycling landscape and contributing to a greener future.

Resycure introduces a game-changing solution

At its core, Resycure simplifies and streamlines the process of establishing long-term partnerships between companies and recyclers. By connecting businesses with recyclers, Resycure ensures a consistent supply of recyclable plastics, paving the way for a circular economy. This innovative platform revolutionizes the traditional recycling model, promoting sustainability, economic growth, and environmental stewardship.

We create a reliable supply chain

One of the key benefits of Resycure is its ability to create a reliable supply chain for recyclable plastics. By facilitating secure and transparent agreements, Resycure enables businesses, whether small, medium, or large, to establish long-term partnerships with recyclers of all sizes. This stable supply chain eliminates uncertainties, supports circular practices, and contributes to a more sustainable future.

Resycure fosters innovation in plastic recycling

Resycure not only connects stakeholders but also fosters collaboration and knowledge-sharing among them. By bringing together businesses, recyclers, and industry experts, this platform stimulates innovation in the recycling sector. Through shared insights and technological advancements, Resycure is driving the development of cutting-edge recycling technologies and solutions, further enhancing the circular economy.

We aim to reduce the environmental impact of plastic pollution

Plastic waste poses a significant threat to our environment. However, Resycure plays a vital role in diverting plastic waste from landfills and incineration, reducing its environmental impact. By facilitating the recycling process, Resycure conserves resources, minimizes carbon emissions, and mitigates climate change. This substantial contribution aligns with the goals of World Environment Day, reinforcing the importance of sustainable practices.

We drive economic growth

Embracing circular economy principles not only benefits the environment but also stimulates economic growth. Resycure unlocks new business opportunities and fosters sustainable economic development. By connecting companies with recyclers, this platform supports the growth of a circular economy ecosystem, where waste becomes a valuable resource and generates economic value.

On World Environment Day, we celebrate the tireless efforts of initiatives like Resycure in revolutionizing the circular economy. Through its game-changing platform, Resycure is making it easier than ever for businesses to secure long-term supply agreements with recyclers, driving sustainable practices, and reshaping the future of plastic waste management. By creating a reliable supply chain, fostering innovation, reducing environmental impact, and driving economic growth, Resycure is a catalyst for positive change. Let’s embrace the power of innovation and collaboration to build a more sustainable world for generations to come. Together, we can create a greener, more circular future.

The impact of PCR plastic use on brand reputation

Leave a Comment / Article, Brands / By Azar Mammadov / 30/05/2023 30/05/2023

The use of Post-Consumer Recycled (PCR) plastic is more than an environmental initiative; it’s a strategic decision that can boost your brand’s reputation, positioning your company as a sustainability champion in the eyes of eco-conscious consumers. As today’s customers are increasingly attuned to environmental issues, incorporating PCR plastic into your products conveys a strong commitment to sustainable practices. While challenges may arise, such as maintaining product quality and ensuring safety, the overall benefits of improved customer trust and contributing to a circular economy are significant.

The role of plastic recycling in “Brand Owner Perception”

The extent of a Brand Owner’s commitment to plastic recycling plays a crucial role in shaping its reputation. Those that utilize PCR plastic are perceived as socially responsible and environmentally conscious, traits that improve brand reputation and breed customer loyalty. This not only differentiates Brand Owners in the competitive market but also attracts a growing segment of sustainability-minded consumers.

Consumer attitudes towards plastic recycling

Today’s consumers are more mindful of plastic recycling and sustainability than ever before. Clear communication about recycling initiatives and the provision of eco-friendly packaging or products made with recycled plastic can profoundly influence purchasing decisions. However, alongside sustainable practices, consumers continue to value product quality and safety, expecting recycled materials to not compromise the functionality or durability of their purchases.

Pioneering Brand Owners in PCR plastic usage

Several pioneering Brand Owners have already incorporated PCR plastic into their products, demonstrating their commitment to sustainability and responsible waste management. These include:

Adidas: The renowned sportswear Brand Owner has partnered with environmental organization Parley for the Oceans to create innovative sneakers using recycled ocean plastic. This collaboration underscores Adidas’s commitment to eco-friendly practices and showcases the potential of PCR plastic.

C oca-Cola: This leading beverage Brand Owner has made significant strides in sustainable packaging. As part of its eco-friendly initiatives, Coca-Cola has introduced bottles made from PCR plastic, making a contribution to reducing its overall plastic footprint.

Patagonia: Known for its robust commitment to environmental sustainability, this outdoor clothing Brand Owner has incorporated PCR plastic into various products, including jackets and bags, thereby reducing reliance on virgin plastics.

Method: This cleaning products Brand Owner emphasizes sustainable packaging, employing PCR plastic in their bottles, and has implemented efforts to make their packaging fully recyclable.

Unilever: The multinational consumer goods Brand Owner has embraced PCR plastic for packaging across several of its renowned brands, including Dove, TRESemmé, and Seventh Generation. This move underscores Unilever’s commitment to reducing plastic waste and promoting sustainable practices.

These Brand Owners serve as valuable examples for companies eager to enhance their reputation and cater to environmentally conscious consumers through the use of PCR plastic.

Resycure’s groundbreaking B2B solutions

Resycure is your partner in championing plastic recycling solutions. As the world’s first global marketplace to secure PCR plastic, we are revolutionizing the industry by simplifying the process for Brand Owners of all sizes to establish long-term supply agreements with recyclers. Collaborating with Resycure allows you to strengthen your brand’s reputation by shifting towards a circular economy, effectively satisfying the demands of today’s eco-conscious consumers.

Power of PCR plastic usage

Embracing PCR plastic is a strategic move that not only displays your brand’s commitment to sustainability but also resonates with modern consumers. Prioritizing plastic recycling, transparently communicating your efforts, and ensuring product quality are vital steps in enhancing your brand’s reputation and fostering customer loyalty.

We invite all Brand Owners to join the movement towards a circular economy, showcasing your dedication to sustainability through the use of PCR plastic.

Jörg von Walcke, Co-CEO of Resycure attended InterPack 2023

Leave a Comment / Events, News / By Azar Mammadov / 17/05/2023 24/05/2023

Interpack 2023 | May 4-10, 2023 | Düsseldorf, Germany

Resycure’s impactful presence at Interpack 2023

Jörg von Walcke, the Co-CEO of Resycure, recently participated in Interpack 2023, a prestigious event held in Düsseldorf, Germany. This event served as an excellent platform for networking and provided engaging seminars and presentations on crucial topics such as sustainability, digitalization, and automation in the packaging industry. Resycure, an Impact Startup within Chemovator, BASF‘s Venture Incubator, showcased its groundbreaking business model that revolutionizes the circular economy. The event offered attendees a unique opportunity to connect with Resycure and explore the future of sustainable packaging.

Resycure’s revolutionary business model

Resycure’s innovative approach incentivizes and simplifies plastic recycling, enabling Brand Owners, Converters, and Manufacturers of all sizes to secure long-term supply agreements with Recyclers. By meeting specific volume needs and specifications under favorable conditions, Resycure minimizes risk and facilitates the adoption of sustainable practices. Resycure’s commitment to sustainability and the circular economy was highlighted by Jörg von Walcke, Co-CEO of Resycure, during his insightful presentations and discussions at Interpack 2023.

Exploring the future of sustainable packaging

At the event, attendees had the opportunity to engage with Resycure and gain valuable insights into the transformative potential of post-consumer recycled materials. Jörg von Walcke passionately discussed the benefits of sustainable packaging, emphasizing Resycure’s dedication to creating a more environmentally friendly future. The presence of Resycure at Interpack 2023 allowed industry professionals to witness firsthand the innovative solutions offered by the company and understand the crucial role it plays in advancing sustainable practices.

Collaboration with BASF

During the event, Jörg von Walcke also took the opportunity to visit the BASF stand and learn more about the company’s offerings. BASF, a renowned chemical company, provided a valuable platform for Resycure to explore potential collaborations and synergies in their shared vision for a sustainable future. This interaction further strengthened the network of industry professionals committed to driving positive change in the packaging industry.

Looking ahead

Resycure’s presence at Interpack 2023 was an unmissable opportunity for industry professionals to connect, exchange ideas, and discuss the future of sustainable packaging. Resycure’s groundbreaking business model and commitment to the circular economy have positioned Resycure as a key player in driving positive change in the industry. To stay updated on Resycure’s advancements and contributions to sustainable packaging, visit our website at www.resycure.com

Interpack 2023 provided an excellent platform for Resycure, an Impact Startup within Chemovator, to showcase our revolutionary business model that simplifies and incentivizes plastic recycling. Attendees had the opportunity to connect with Resycure and gain insights into the transformative potential of sustainable packaging. The event also facilitated collaboration with BASF, further strengthening the network of industry professionals dedicated to advancing sustainability. Resycure’s presence at Interpack 2023 reinforced its commitment to creating a circular economy and a more environmentally friendly future.

Resycure will attend Interpack 2023

Leave a Comment / Events, News / By Azar Mammadov / 27/04/2023 16/05/2023

Interpack 2023 | May 4-10, 2023 | Düsseldorf, Germany

About Interpack 2023

Interpack 2023 is an international trade fair for packaging and processing that will take place in Düsseldorf, Germany from May 4th to 10th, 2023. The event will showcase the latest innovations and technologies in the packaging industry, including materials, machines, and equipment. Interpack 2023 will also offer networking opportunities for industry professionals and host a variety of seminars and presentations on topics such as sustainability, digitalization, and automation in packaging.

Meet us at the event

Jörg von Walcke, Co-CEO of Resycure, will be attending Interpack 2023 from May 8th to 9th, 2023 in Düsseldorf to explore the latest trends and innovations in packaging and processing. Do not miss the chance to meet Resycure at the event, at the BASF stand, and discuss the future of sustainable packaging!

As an Impact Startup within Chemovator, BASF’s Venture Incubator, we are revolutionizing the circular economy by introducing a new business model that simplifies and incentivizes plastic recycling. Resycure makes it easier for small, medium, and large Brand Owners and Converters to sign long-term supply agreements with Recyclers, ensuring their demand volumes and specifications at favorable conditions without high commitments or risk. Our diverse core team, hailing from Germany, Brazil, India, and the UK, boasts over 45 years of combined B2B experience in packaging, recycling, logistics, and sustainability.

Schedule a consultation with us

Are you interested in learning about our solutions? Please complete the contact form and one of our experts will contact you.

Resycure at Plastic Recycling Show Europe 2023

Leave a Comment / Events / By Azar Mammadov / 27/04/2023 16/05/2023

Plastic Recycling Show Europe | May 10-11, 2023 | Amsterdam, The Netherlands

About PRSE 2023

Plastics Recycling Show Europe 2023 is a premier event that brings together professionals in the recycling industry to showcase the latest technologies, solutions, and innovations in plastics recycling. The event offers networking opportunities and insights from experts in the field, all aimed at driving positive change towards a more sustainable future for the industry.

Meet Resycure Team at the event

We are excited to meet you at the upcoming event, Plastics Recycling Show Europe 2023. As Resycure we are thrilled to showcase our B2B solutions at this premier event. Join us to discover how Resycure is driving positive change in the industry of circular economy to build a more sustainable world. Our dedicated Resycure team, our Co-CEO Michel Weinketz, and Sales Lead, Harshavardhan Gowda will be on hand to provide insights into our B2B Solutions for Brand Owners, Converters, and Packaging Suppliers and answer any questions you may have about our B2B solutions. We will be there to help, advise and provide solutions to your PCR plastic application needs.

Do not miss out on this unique chance to connect with Resycure and learn about our B2B solutions in plastics recycling. Register now for the Plastics Recycling Show Europe 2023 and join us in shaping a sustainable future for our industry.

Learn more about the event at www.prseventeurope.com

Schedule a consultation with us

Are you interested in learning more about our B2B solutions? Please complete the contact form and one of our experts will contact you to confirm arrangements.