Manufacturers

Empowering Circular Economy through Chemovator’s support and BASF collaboration

VentureCapital Magazine | June 2023 | Germany

Resycure is tackling the recycling problem and is being supported by Chemovator, the business incubator of BASF. Our founders, Michel Weinketz and Joerg Von Walcke had the opportunity to share their insights in an exclusive interview with VentureCapital Magazin. Learn how Resycure is playing a pivotal role in closing the loop in plastics recycling.

 VC Magazin: What contribution does Resycure make to the circular economy?

Von Walcke: The recycling market is broken, and the transition is too slow. Consumer goods companies have set targets for the use of recycled materials but struggle with an opaque, highly complex, and often locally focused market. To increase the proportion of recycled plastics, we collaborate closely with brand owners and packaging manufacturers worldwide, consolidating their demand for similar plastic packaging. Recycling companies also benefit from the consolidated volume. For example, if a company has a demand of 500 tons per year for shampoo bottles in Europe, our model consolidates this volume to 8,000 to 10,000 tons per year and uses collective purchasing power to ensure that they not only have better commercial conditions with recycling companies but also have priority in delivery and reduced risk in long-term contracts in a tight market. At the same time, recycling companies benefit from the consolidated volume by scaling their business models and investing in improved quality.

VC Magazin: How does the collaboration with Chemovator unfold?

Weinketz: Chemovator offers some unique advantages. Apart from financial support, we are provided with experienced mentors from the startup scene. They act as both supervisory board members and advisors, sharing their own practical experiences with us. Moreover, being associated with BASF is a significant advantage, as it opens doors to many large customers and organizations that are otherwise challenging for a startup in its early stages to reach.

VC Magazin: From your perspective, how could external startups benefit from Chemovator?

Von Walcke: We would recommend Chemovator to startups that can truly leverage the “unfair advantage” of connecting with BASF. This could be either because their business model complements solutions in the chemical industry or because BASF’s global B2B environment, as the world’s largest chemical company, can help startups open doors, gain customers, and quickly validate assumptions.

The article has been translated from German to English by Resycure. 

Source: VC Magazin

Full access to the content (only in German): https://t.co/cfNqBiriB9  

The impact of PCR plastic use on brand reputation

The use of Post-Consumer Recycled (PCR) plastic is more than an environmental initiative; it’s a strategic decision that can boost your brand’s reputation, positioning your company as a sustainability champion in the eyes of eco-conscious consumers. As today’s customers are increasingly attuned to environmental issues, incorporating PCR plastic into your products conveys a strong commitment to sustainable practices. While challenges may arise, such as maintaining product quality and ensuring safety, the overall benefits of improved customer trust and contributing to a circular economy are significant. 

The role of plastic recycling in “Brand Owner Perception”

The extent of a Brand Owner’s commitment to plastic recycling plays a crucial role in shaping its reputation. Those that utilize PCR plastic are perceived as socially responsible and environmentally conscious, traits that improve brand reputation and breed customer loyalty. This not only differentiates Brand Owners in the competitive market but also attracts a growing segment of sustainability-minded consumers. 

Consumer attitudes towards plastic recycling

Today’s consumers are more mindful of plastic recycling and sustainability than ever before. Clear communication about recycling initiatives and the provision of eco-friendly packaging or products made with recycled plastic can profoundly influence purchasing decisions. However, alongside sustainable practices, consumers continue to value product quality and safety, expecting recycled materials to not compromise the functionality or durability of their purchases. 

Pioneering Brand Owners in PCR plastic usage 

Several pioneering Brand Owners have already incorporated PCR plastic into their products, demonstrating their commitment to sustainability and responsible waste management. These include: 

Adidas: The renowned sportswear Brand Owner has partnered with environmental organization Parley for the Oceans to create innovative sneakers using recycled ocean plastic. This collaboration underscores Adidas’s commitment to eco-friendly practices and showcases the potential of PCR plastic. 

Coca-Cola: This leading beverage Brand Owner has made significant strides in sustainable packaging. As part of its eco-friendly initiatives, Coca-Cola has introduced bottles made from PCR plastic, making a contribution to reducing its overall plastic footprint. 

Patagonia: Known for its robust commitment to environmental sustainability, this outdoor clothing Brand Owner has incorporated PCR plastic into various products, including jackets and bags, thereby reducing reliance on virgin plastics. 

Method: This cleaning products Brand Owner emphasizes sustainable packaging, employing PCR plastic in their bottles, and has implemented efforts to make their packaging fully recyclable. 

Unilever: The multinational consumer goods Brand Owner has embraced PCR plastic for packaging across several of its renowned brands, including Dove, TRESemmé, and Seventh Generation. This move underscores Unilever’s commitment to reducing plastic waste and promoting sustainable practices. 

These Brand Owners serve as valuable examples for companies eager to enhance their reputation and cater to environmentally conscious consumers through the use of PCR plastic. 

Resycure’s groundbreaking B2B solutions

Resycure is your partner in championing plastic recycling solutions. As the world’s first global marketplace to secure PCR plastic, we are revolutionizing the industry by simplifying the process for Brand Owners of all sizes to establish long-term supply agreements with recyclers. Collaborating with Resycure allows you to strengthen your brand’s reputation by shifting towards a circular economy, effectively satisfying the demands of today’s eco-conscious consumers. 

Power of PCR plastic usage

Embracing PCR plastic is a strategic move that not only displays your brand’s commitment to sustainability but also resonates with modern consumers. Prioritizing plastic recycling, transparently communicating your efforts, and ensuring product quality are vital steps in enhancing your brand’s reputation and fostering customer loyalty. 

We invite all Brand Owners to join the movement towards a circular economy, showcasing your dedication to sustainability through the use of PCR plastic.

Jörg von Walcke, Co-CEO of Resycure attended InterPack 2023

Interpack 2023 | May 4-10, 2023 | Düsseldorf, Germany

Resycure’s impactful presence at Interpack 2023

Jörg von Walcke, the Co-CEO of Resycure, recently participated in Interpack 2023, a prestigious event held in Düsseldorf, Germany. This event served as an excellent platform for networking and provided engaging seminars and presentations on crucial topics such as sustainability, digitalization, and automation in the packaging industry. Resycure, an Impact Startup within Chemovator, BASF‘s Venture Incubator, showcased its groundbreaking business model that revolutionizes the circular economy. The event offered attendees a unique opportunity to connect with Resycure and explore the future of sustainable packaging.

Resycure’s revolutionary business model

Resycure’s innovative approach incentivizes and simplifies plastic recycling, enabling Brand Owners, Converters, and Manufacturers of all sizes to secure long-term supply agreements with Recyclers. By meeting specific volume needs and specifications under favorable conditions, Resycure minimizes risk and facilitates the adoption of sustainable practices. Resycure’s commitment to sustainability and the circular economy was highlighted by Jörg von Walcke, Co-CEO of Resycure, during his insightful presentations and discussions at Interpack 2023.

Exploring the future of sustainable packaging

At the event, attendees had the opportunity to engage with Resycure and gain valuable insights into the transformative potential of post-consumer recycled materials. Jörg von Walcke passionately discussed the benefits of sustainable packaging, emphasizing Resycure’s dedication to creating a more environmentally friendly future. The presence of Resycure at Interpack 2023 allowed industry professionals to witness firsthand the innovative solutions offered by the company and understand the crucial role it plays in advancing sustainable practices.

Collaboration with BASF

During the event, Jörg von Walcke also took the opportunity to visit the BASF stand and learn more about the company’s offerings. BASF, a renowned chemical company, provided a valuable platform for Resycure to explore potential collaborations and synergies in their shared vision for a sustainable future. This interaction further strengthened the network of industry professionals committed to driving positive change in the packaging industry.

Looking ahead

Resycure’s presence at Interpack 2023 was an unmissable opportunity for industry professionals to connect, exchange ideas, and discuss the future of sustainable packaging. Resycure’s groundbreaking business model and commitment to the circular economy have positioned Resycure as a key player in driving positive change in the industry. To stay updated on Resycure’s advancements and contributions to sustainable packaging, visit our website at www.resycure.com

Interpack 2023 provided an excellent platform for Resycure, an Impact Startup within Chemovator, to showcase our revolutionary business model that simplifies and incentivizes plastic recycling. Attendees had the opportunity to connect with Resycure and gain insights into the transformative potential of sustainable packaging. The event also facilitated collaboration with BASF, further strengthening the network of industry professionals dedicated to advancing sustainability. Resycure’s presence at Interpack 2023 reinforced its commitment to creating a circular economy and a more environmentally friendly future.

Team Resycure attended Plastic Recycling Show 2023

Plastic Recycling Show Europe | May 10-11, 2023 | Amsterdam, The Netherlands 

Team Resycure at PRSE 2023

Resycure is a startup originating from Chemovator – the business incubator of BASF – dedicated to reducing plastic waste on a global scale. As Resycure Team we want to express our gratitude to BASF for their tremendous support and the opportunity to join forces at PRSE 2023.

At PRSE 2023 in Amsterdam, Michel Weinketz, Co-CEO, and Harshavardhan Gowda, Head of Sales, represented our Impact Startup, Resycure. Our team had the privilege of joining BASF in an impressive booth, where we leveraged synergies to benefit our clients. We showcased how Resycure drives positive change in the circular economy industry, building a more sustainable world.

We unveiled our B2B solutions at the event.

Our Co-Ceo, Michel Weinketz, and head of sales, Harshavardhan Gowda were thrilled to showcase our B2B solutions at this premier event. The team was on hand to provide insights into our B2B Solutions for Brand Owners, Converters, Manufacturers, and Packaging Suppliers and answered the questions they had about our B2B solutions in plastic recycling.

At Resycure, our mission as an Impact Startup is to assist Brand Owners, Manufacturers, and Converters in the home care, cosmetics, personal care, and food industries. We strive to understand their specific requirements for rPP, rHDPE, and rPET. By strategically bundling similar grades and product applications, we achieve economies of scale, enabling us to deliver larger volumes to our carefully chosen recycling partners. In our commitment to building strong and lasting partnerships, we prioritize supply agreements that span two years or more. This approach provides Recyclers with the security they need to effectively manage their inventory, feedstock, and investments.

Resycure actively seeks reputable Recyclers capable of consistently delivering high-quality materials while demonstrating a forward-thinking approach to growth, investment, and environmental, social, and governance (ESG) practices. In addition, we offer valuable connections to technology partners and potential sources of financing for Recyclers who meet these criteria.

Collaborating with Resycure empowers Recyclers to enhance their profit margins by satisfying customers with reduced costs, even amidst unpredictable market conditions. Our strategic approach facilitates entry into the fragmented SME market, ensuring optimized inventory management, stability, and transparent pricing. By overcoming challenges posed by fluctuating market prices for virgin plastics, Recyclers can effectively navigate industry dynamics and establish a sustainable and prosperous business trajectory.

The highlight of the event

Plastics Recycling Show Europe 2023, held in the captivating city of Amsterdam, The Netherlands, served as an unparalleled gathering of recycling industry professionals. This distinguished event provided an exceptional platform to showcase the latest advancements, breakthrough technologies, and innovative solutions in the realm of plastics recycling. Attending professionals had the unique privilege to engage in meaningful networking, forging connections with industry peers, while gaining profound insights from esteemed experts in the field.

The event offered remarkable networking opportunities, fostering collaborations and igniting transformative discussions aimed at driving positive change and propelling the industry towards a more sustainable future. It served as a gateway to unlock unparalleled knowledge and expertise, ensuring attendees were equipped with the cutting-edge insights necessary to navigate the evolving landscape of plastics recycling.

Our engaging discussions during the event only served to reinforce our steadfast commitment towards assisting Recyclers in attaining substantial volumes, facilitating strategic investments, and fostering remarkable growth. Furthermore, we remain dedicated to empowering Brand Owners, Converters, and Manufacturers by ensuring they secure the vital PCR plastic volumes they require, characterized by exceptional quality and competitive pricing. Plastics Recycling Show Europe 2023 has further affirmed our alignment with this mission, inspiring us to continue delivering exceptional results and spearheading positive change within the industry.

Unlock the potential of our B2B Solutions – contact us TODAY!

Are you eager to explore the boundless possibilities of our B2B solutions? Take the first step towards securing your PCR materials with zero investments and minimal risk. Reach out to us now to schedule a consultation with one of our esteemed experts. Our dedicated team will guide you through the transformative process, demonstrating how our solutions can empower your business to thrive in the realm of plastics recycling.

During the consultation, our experts will delve into the intricacies of your unique requirements, tailoring a strategy that aligns seamlessly with your goals. We will unveil the extensive benefits of our innovative approach, showcasing how we can optimize your supply chain, drive down costs, and ensure a steady stream of high-quality PCR materials.

Resycure at Plastic Recycling Show Europe 2023

Plastic Recycling Show Europe | May 10-11, 2023 | Amsterdam, The Netherlands 

                                                                                                                              About PRSE 2023 

Plastics Recycling Show Europe 2023 is a premier event that brings together professionals in the recycling industry to showcase the latest technologies, solutions, and innovations in plastics recycling. The event offers networking opportunities and insights from experts in the field, all aimed at driving positive change towards a more sustainable future for the industry. 

Meet Resycure Team at the event 

We are excited to meet you at the upcoming event, Plastics Recycling Show Europe 2023. As Resycure we are thrilled to showcase our B2B solutions at this premier event. Join us to discover how Resycure is driving positive change in the industry of circular economy to build a more sustainable world. Our dedicated Resycure team, our Co-CEO Michel Weinketz, and Sales Lead, Harshavardhan Gowda will be on hand to provide insights into our B2B Solutions for Brand Owners, Converters, and Packaging Suppliers and answer any questions you may have about our B2B solutions. We will be there to help, advise and provide solutions to your PCR plastic application needs. 

Do not miss out on this unique chance to connect with Resycure and learn about our B2B solutions in plastics recycling. Register now for the Plastics Recycling Show Europe 2023 and join us in shaping a sustainable future for our industry. 

Learn more about the event at www.prseventeurope.com 

Schedule a consultation with us

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